Predictive modeling of first-click behavior in web-search. - Maeve O'Brien; Mark T. Keane; Barry Smyth (WWW, 2006)

Modeling user behavior using a search-engine. - Maeve O'Brien; Mark T. Keane (IUI, 2007)

Are people biased in their use of search engines? - Mark T. Keane; Maeve O'Brien; Barry Smyth (Commun. ACM, 2008)