Students' adoption of an open access online education service: An exploratory study in an emerging higher education (HE) market. - Maha Mourad (Online Inf. Rev., 2010)

The Effect of Online Communication on Corporate Brand Image. - Nagwa El Gazzar; Maha Mourad (Int. J. Online Mark., 2012)

Identifying the Basis for Segmenting Higher Education: Evidence from Egypt. - Maha Mourad; Hamed M. Shamma (Int. J. Technol. Educ. Mark., 2012)

Quality assurance as a driver of information management strategy: Stakeholders' perspectives in higher education. - Maha Mourad (J. Enterp. Inf. Manag., 2017)