Estimating customer future value of different customer segments based on adapted RFM model in retail banking context. - Mahboubeh Khajvand; Mohammad Jafar Tarokh (WCIT, 2011)

Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. - Mahboubeh Khajvand; Kiyana Zolfaghar; Sarah Ashoori; Somayeh Alizadeh (WCIT, 2011)