Impact of personalized review summaries on buying decisions: An experimental study. - Mahesh Balan U; Saji K. Mathew (AMCIS, 2016)

Impact of Product Review Summarization and Personalization on Online Consumers' Decisions: An Experimental Study. - Mahesh Balan U (SIGMIS-CPR, 2017)

An Experimental Study on the Swaying Effect of Web-Personalization. - Mahesh Balan U; Saji K. Mathew (Data Base, 2019)

Predicting Unplanned Hospital Readmissions using Patient Level Data. - Mahesh Balan U; Meet Gandhi; Swaminathan Rammohan (HICSS, 2021)

Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process. - Mahesh Balan U; Saji K. Mathew (Inf. Syst. Frontiers, 2021)