The antecedents and consequences of brand experience and purchase intention. - Mahima Shukla; Ashok Sharma; Richa Misra; Vinamra Jain (Int. J. Electron. Bus., 2021)

Online Footwear Sales: Drivers and Challenges With a Perspective of Emerging Markets. - Mahima Shukla; Richa Misra (Int. J. E Bus. Res., 2021)

Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. - Mahima Shukla; Rahul Gupta (Int. J. Online Mark., 2022)