Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. - Alexander Bleier; Maik Eisenbeiss (Mark. Sci., 2015)

Privacy-Centered Design Principles for Employee-Determined Data Collection and Use in Personalized Assistance Systems. - Marleen Voss; Mark Hoebertz; Olga Bosak; Felix Mohsenzadeh; Maximilian Schnebbe; Jens Poeppelbuss; Maik Eisenbeiss (AMCIS, 2021)

Design Principles for Personalized Assistance Systems That Respect Privacy. - Marleen Voss; Olga Bosak; Mark Hoebertz; Felix Mohsenzadeh; Maximilian Schnebbe; Jens Poeppelbuss; Maik Eisenbeiss (AIS Trans. Hum. Comput. Interact., 2022)