Das Dozentenbewertungssystem der WHU Koblenz als Informationssystem. - Malte Brettel; Ove Jensen; Kai Sautter (Wirtschaftsinf., 1997)

Market Orientation in Emerging Firms: Towards a More Rigorous Understanding of Entrepreneurial Marketing. - Malte Brettel; Andreas Engelen; Florian Heinemann; Andreas Kessell (Int. J. E Entrepreneurship Innov., 2010)

Causal vs. Effectual Behavior - Support for Entrepreneurs. - Jan Schlueter; Dominik Schmitz; Malte Brettel; Matthias Jarke; Ralf Klamma (iStar, 2011)

Alignment of market orientation and innovation as a success factor: a five-country study. - Malte Brettel; Monika Oswald; Tessa Flatten (Technol. Anal. Strateg. Manag., 2012)

Do Transaction Costs of Payment Systems Differ Across Customers in E-commerce? - Robert Maximilian Grüschow; Jan Kemper; Malte Brettel (ECIS, 2015)

Brand competition in fashion e-commerce. - David Heuer; Malte Brettel; Jan Kemper (Electron. Commer. Res. Appl., 2015)

Clickstream Data as a Source to Uncover con-Sumer Shopping Types in a Large-Scale Online Setting. - Daniel Schellong; Jan Kemper; Malte Brettel (ECIS, 2016)

How do different payment methods deliver cost and credit efficiency in electronic commerce? - Robert Maximilian Grüschow; Jan Kemper; Malte Brettel (Electron. Commer. Res. Appl., 2016)

How Online Customer Reviews Affect Sales and Return Behavior - an Empirical Analysis in Fashion E-Commerce. - Tobias Lohse; Jan Kemper; Malte Brettel (ECIS, 2017)

Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior. - Daniel Schellong; Jan Kemper; Malte Brettel (ECIS, 2017)

Credence Goods in Online Markets: An Empirical Analysis of Returns and Sales After Returns. - Sebastian Feuß; Malte Brettel (ECIS, 2018)

The Impact of Service Failure Controllability and Relationship Strength on Post-Complaint Consumer Behavior - An Empirical Analysis. - Frederike von Aswege; Jan Kemper; Malte Brettel (HICSS, 2018)

Managing Payment Transaction Costs at Multinational Online Retailers. - Robert Maximilian Grüschow; Malte Brettel (Int. J. Electron. Commer., 2018)

How Creative cues determine Online response to TV Commercials: an Empirical Investigation for Digital-Native Brands. - Caroline Julia Meder; Jan Kemper; Malte Brettel (ECIS, 2019)

Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk. - Micha Schildmann; David Bendig; Malte Brettel (ECIS, 2019)

Product Uncertainty in Online Markets: The Influence of Situational Factors and Individual Characteristics on Purchase Decision Reversal. - Mayur Jha; Jan Kemper; Malte Brettel (HICSS, 2019)

The Intangible Value of Digitalization - Assessing the Relationship of Digital Orientation and Intangible Value Drivers. - Sebastian Beutel; David Bendig; Malte Brettel (ICIS, 2019)

Investors' Digital Myopia - The Information Value of Being Digital. - Bardo Droege; Steffen Strese; Malte Brettel (ICIS, 2019)

From a Theory of Production to Data-Based Business Models. - Günther Schuh; Malte Brettel; Jan-Philipp Prote; Andreas Gützlaff; Frederick Sauermann; Katharina Thomas; Mario Piel (APMS (2), 2019)

Reconsidering Modularity for Radical Innovation in the Digital World. - Simona Schamper; Andrea Greven; Malte Brettel (ICIS, 2020)

Value Creation through Strategic Investments in Digital Technologies: the Role of Organizational Agility. - Sebastian Eisele; Malte Brettel (ECIS, 2021)

Who Matters After Fundraising? Empirical Examination of Venture Survival in the Blockchain Ecosystem. - Caroline V. Grau; Colin Schulz; David Bendig; Malte Brettel (ICIS, 2021)

Digital Strategy as a Key Mediator of New Product Development Managers' Decision-making Behavior and Innovative Capabilities: an Empirical Analysis. - Ireen Kulish; Andrea Greven; Malte Brettel (ICIS, 2021)

Goal Size Signaling in Entrepreneurial Finance: Evidence for Costless and Simultaneous Signaling in Initial Coin Offerings. - Nik Tavakoli Darestani; Sebastian Kruse 005; Christoph Maus; Malte Brettel (ICIS, 2022)

"Digital In, Digital Out?" - Evidence for a Curvilinear Relationship Between IT Experience in Top Management Teams and Firms' Digital Orientation. - Florian Wedel; Sebastian Kruse 005; Christoph Maus; Malte Brettel (ICIS, 2022)

The Impact of CEOs' technological Frame on Organizational Agility and the Mediating effect of Digital Business Capabilities: an Empirical Analysis. - Alena Glanz; Andrea Greven; Malte Brettel (ECIS, 2023)

Steering Towards AI: Examining the Influence of Diverse CEO Experiences on AI Orientation. - Sebastian Esch; Sebastian Kruse 005; Malte Brettel (ICIS, 2024)