Traditional vs. Machine Learning Techniques: Customer Propensity. - Mamta A. Rajnayak; Snigdha Moitra; Charu Nahata (ACIIDS (2), 2017)

Comparative Analysis of Store Clustering Techniques in the Retail Industry. - Kanika Agarwal; Prateek Jain; Mamta A. Rajnayak (DATA, 2019)