Viral marketing as epidemiological model. - Helena Sofia Rodrigues; Manuel José Serra da Fonseca (CoRR, 2015)

Can information be spread as a virus? Viral Marketing as epidemiological model. - Helena Sofia Rodrigues; Manuel José Serra da Fonseca (CoRR, 2016)

The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention. - Bárbara Bazan; Manuel José Serra da Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira (ICITS (2), 2021)

Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers - An Exploratory Approach. - Ana Silva; Manuel José Serra da Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira (ICITS (2), 2021)

Search Engine Optimization (SEO) for a Company Website: A Case Study. - Jorge Esparteiro Garcia; Rui Lima; Manuel José Serra da Fonseca (WorldCIST (3), 2022)

Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention. - Joana Tavares; Jorge Esparteiro Garcia; Manuel José Serra da Fonseca; Andreia Teixeira (WorldCIST (3), 2022)

The City Makes Its Mark in a Review on Digital Communication and Citizenship. - José Gabriel Andrade; Adriano Sampaio; Jorge Esparteiro Garcia; Manuel José Serra da Fonseca (WorldCIST (4), 2023)

ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022. - Daniel Ladeira de Araújo; Jorge Esparteiro Garcia; Manuel José Serra da Fonseca; José Gabriel Andrade (WorldCIST (4), 2023)

The Influence of In-Store Music on the Consumer's Shopping Experience. - Manuel Sousa Pereira; António Cardoso; Manuel José Serra da Fonseca; Joana Borges; Bruno Pereira; Tatiana Carvalho (WorldCIST (4), 2023)

Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo. - Mariia Popova; Manuel José Serra da Fonseca; Jorge Esparteiro Garcia; José Gabriel Andrade (WorldCIST (4), 2023)

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study. - Ana Santos; Jorge Esparteiro Garcia; Lia Coelho de Oliveira; Daniel Ladeira de Araújo; Manuel José Serra da Fonseca (WorldCIST (4), 2023)

Marketing Plan for an Online Business: A Case Study. - Yuri Souza; Manuel José Serra da Fonseca; Sofia Cardim (WorldCIST (4), 2023)