Determinants of E-WOM Influence: The Role of Consumers' Internet Experience. - Manuela López; Maria Sicilia (J. Theor. Appl. Electron. Commer. Res., 2014)

An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. - Paul Leger; Manuela López; Carmen Hidalgo-Alcázar; Hiroaki Fukuda (BICT, 2015)

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. - Manuela López; Maria Sicilia; Alberto Alejandro Moyeda-Carabaza (Internet Res., 2017)

"Click like if you like it": the effect of directional posts on social network sites. - Manuela López; Maria Sicilia; Peeter W. J. Verlegh (Online Inf. Rev., 2017)

Using an agent-based model to measure the message repetition effect on Twitter. - Paul Leger; Carmen Hidalgo-Alcázar; Manuela López (SAC, 2018)

Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. - Yusimi Rodriguez-Ricardo; Maria Sicilia; Manuela López (J. Theor. Appl. Electron. Commer. Res., 2019)

Intentional vs. unintentional influences of social media friends. - Maria Sicilia; Mariola Palazon; Manuela López (Electron. Commer. Res. Appl., 2020)

The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach. - Manuela López; Carmen Hidalgo-Alcázar; Paul Leger (IEEE Trans. Prof. Commun., 2023)

Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach. - Oswaldo Terán; Paul Leger; Manuela López (J. Simulation, 2023)

In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement. - Ahmad Aljarah; Blend Ibrahim; Manuela López (Internet Res., 2025)

Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach. - Oswaldo Terán; Paul Leger; Manuela López (Simul., 2025)