AdBERT: An Effective Few Shot Learning Framework for Aligning Tweets to Superbowl Advertisements. - Debarati Das 004; Roopana Chenchu; Maral Abdollahi; Jisu Huh; Jaideep Srivastava (W-NUT@COLING, 2022)

Conceptualizing the Roles of Involvement and Immersion in Persuasive Games. - Eugene Lee; Maral Abdollahi; Colin Agur (Games Cult., 2022)

Skepticism and Sentiment Analysis to Understand Consumer Perception of Virtual Influencers in Social Media Advertising. - Smitha Muthya Sudheendra; Maral Abdollahi; Dongyeop Kang; Jisu Huh; Jaideep Srivastava (IEEE Big Data, 2024)

SkOTaPA: A Dataset for Skepticism Detection in Online Text after Persuasion Attempt. - Smitha Muthya Sudheendra; Maral Abdollahi; Dongyeop Kang; Jisu Huh; Jaideep Srivastava (LREC/COLING, 2024)