Managing Global Brand Investments at DHL. - Marc Fischer 001; Wolfgang Giehl; Tjark Freundt (Interfaces, 2011)

Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. - Marc Fischer 001; Sönke Albers; Nils Wagner; Monika Frie (Mark. Sci., 2011)

Skimming or Penetration? Strategic Dynamic Pricing for New Products. - Martin Spann; Marc Fischer 001; Gerard J. Tellis (Mark. Sci., 2015)

Brand Performance Volatility from Marketing Spending. - Marc Fischer 001; Hyun S. Shin; Dominique M. Hanssens (Manag. Sci., 2016)

Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. - Marc Fischer 001 (Mark. Sci., 2019)

Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View. - Marc Fischer 001; Simone Wies (Manag. Sci., 2025)