Research on marketing in emerging firms: key issues and open questions. - Marc Gruber (Int. J. Technol. Manag., 2003)

New ventures based on open innovation - an empirical analysis of start-up firms in embedded Linux. - Marc Gruber; Joachim Henkel (Int. J. Technol. Manag., 2006)

Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms. - Marc Gruber; Ian C. MacMillan; James D. Thompson (Manag. Sci., 2008)

Pre-Entry Knowledge, Learning, and the Survival of New Firms. - John C. Dencker; Marc Gruber; Sonali K. Shah (Organ. Sci., 2009)

Knowledge Recombination Across Technological Boundaries: Scientists vs. Engineers. - Marc Gruber; Dietmar Harhoff; Karin Hoisl (Manag. Sci., 2013)

Escaping the Prior Knowledge Corridor: What Shapes the Number and Variety of Market Opportunities Identified Before Market Entry of Technology Start-ups? - Marc Gruber; Ian C. MacMillan; James D. Thompson (Organ. Sci., 2013)