Consumer Attitude Metrics for Guiding Marketing Mix Decisions. - Dominique M. Hanssens; Koen H. Pauwels; Shuba Srinivasan; Marc Vanhuele; Gökhan Yildirim (Mark. Sci., 2014)

Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. - Marc Linzmajer; Gianluca Scheidegger; Thomas Rudolph; Marc Vanhuele (ICIS, 2021)