Sunk-Cost Effects on Purely Behavioral Investments. - Marcus Cunha Jr.; Fabio Caldieraro (Cogn. Sci., 2009)

On the Observability of Purely Behavioral Sunk-Cost Effects: Theoretical and Empirical Support for the BISC Model. - Marcus Cunha Jr.; Fabio Caldieraro (Cogn. Sci., 2010)

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence. - Jeffrey D. Shulman; Marcus Cunha Jr.; Julian K. Saint Clair (Mark. Sci., 2015)

Rejoinder: "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence". - Jeffrey D. Shulman; Marcus Cunha Jr.; Julian K. Saint Clair (Mark. Sci., 2025)