User participation in co-creative services: developing virtual and augmented reality tools for do-it-yourself home design. - Virpi Oksman; Sanni Siltanen; Mari Ainasoja (MindTrek, 2012)

The Potential of Technology in Facilitating Positive Stress Experiences. - Päivi Heikkilä; Mari Ainasoja; Virpi Oksman (ECCE, 2015)

Technology for Bonding in Human-Animal Interaction. - Heli Väätäjä; Päivi Majaranta; Heini Törnqvist; Mari Ainasoja; Veikko Surakka; Oskar Juhlin; Clara Mancini (ACI, 2017)

Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image. - Outi Tuisku; Mirja Ilves; Jani Lylykangas; Veikko Surakka; Sanna Rytövuori; Mari Ainasoja; Mikko J. Ruohonen (Int. J. E Bus. Res., 2017)

Field study of a web service for stimulating the positive side of stress: entrepreneurs' experiences and design implications. - Päivi Heikkilä; Elina M. Mattila; Mari Ainasoja (BMC Medical Informatics Decis. Mak., 2019)