Experimentation Pitfalls to Avoid in A/B Testing for Online Personalization. - Maria Esteller-Cucala; Vicenc Fernandez; Diego Villuendas (UMAP (Adjunct Publication), 2019)

Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of - A Spotlight on the Automotive Sector Websites. - Maria Esteller-Cucala; Vicenc Fernandez; Diego Villuendas (Frontiers Artif. Intell., 2020)