Responses to an advergaming campaign on a mobile social networking site: An initial research report. - Shintaro Okazaki; María Jesús Yagüe (Comput. Hum. Behav., 2012)

Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants' Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities. - Natalia Rubio; Nieves Villaseñor; María Jesús Yagüe (Complex., 2019)