Adapting the Internet as Distribution Channel for Stationary Retailers: The Austrian Case. - Maria Madlberger; Herbert Kotzab (Electron. Mark., 2001)

Strategies and business models in electronic retailing: indications from the U.S. and the UK. - Maria Madlberger (ICEC, 2004)

Information Privacy Concerns and E-Commerce. - Mitra Arami; Horst Treiblmaier; Andreas Pinterits; Maria Madlberger (AMCIS, 2004)

Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study. - Horst Treiblmaier; Maria Madlberger; Nicolas Knotzer; Irene Pollach (HICSS, 2004)

Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. - Parissa Haghirian; Maria Madlberger (ECIS, 2005)

The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers. - Maria Madlberger; Antje Sester (ECIS, 2005)

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. - Parissa Haghirian; Maria Madlberger; Andrea Tanuskova (HICSS, 2005)

Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan. - Parissa Haghirian; Maria Madlberger (ECIS, 2006)

Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment: Evidence from a Catalog Retailer in the German-Speaking World. - Maria Madlberger (J. Electron. Commer. Organ., 2006)

Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking. - Nicolas Knotzer; Maria Madlberger (HICSS, 2007)

A transaction-based Framework for Business Models in Electronic Commerce. - Sabine Zumpe; Maria Madlberger (PACIS, 2007)

Cross-Organizational and Cross-Border IS/IT Collaboration: A Literature Review. - Maria Madlberger; Narcyz Roztocki (AMCIS, 2008)

Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. - Parissa Haghirian; Maria Madlberger; Akihiro Inoue (HICSS, 2008)

Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners? - Maria Madlberger (HICSS, 2008)

Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. - Maria Madlberger (Multikonferenz Wirtschaftsinformatik, 2008)

Digital Cross-Organizational Collaboration: Towards a Preliminary Framework. - Maria Madlberger; Narcyz Roztocki (AMCIS, 2009)

A Model of Antecedents of RFID Adoption Intention in the Supply Chain. - Maria Madlberger (HICSS, 2009)

Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study. - Maria Madlberger; Narcyz Roztocki (HICSS, 2009)

What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management? - Maria Madlberger (Int. J. e Collab., 2009)

Digital Cross-Organizational Collaboration: A Metatriangulation Review. - Maria Madlberger; Narcyz Roztocki (HICSS, 2010)

Can data quality help overcome the penguin effect? the case of item master data pools. - Maria Madlberger (ECIS, 2011)

Creation of Utilitarian Value with Online and Offline Transaction Phases. - Maria Madlberger; Sabine Matook (CONF-IRM, 2012)

Reaching a Higher Level of Information Systems Integration: the Impact of Information Technology Substitution Strategies on Process Efficiency. - Maria Madlberger (ECIS, 2012)

On Top Of The World, Down In The Dumps: Text Mining The Emotionality Of Online Consumer Reviews. - Maria Madlberger; Makoto Nakayama (ECIS, 2013)

The role of atmospheric cues in online impulse-buying behavior. - Arne Floh; Maria Madlberger (Electron. Commer. Res. Appl., 2013)

I Am off Then: Drivers of Travellers' Intentions to Book Trips Online - An Integrated Study on Technology Acceptance and Satisfaction. - Maria Madlberger (WEBIST (1), 2014)

Integrating the Technology Acceptance Model and Satisfaction to Understand Drivers of Online Travel Booking Behavior. - Maria Madlberger (WEBIST (Revised Selected Papers), 2014)

Booking High-Complex Travel Products on the Internet: The Role of Trust, Convenience, and Attitude. - Maria Madlberger (WEB, 2016)

Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty. - Maria Madlberger; Sabine Matook (Australas. J. Inf. Syst., 2017)

Forming Affect, Behavior, and Cognition with Gamification: The Case of an Austrian Tourism Advergame. - Maria Madlberger; Maja Stipetic; Jasmina Dlacic (MKWI, 2018)

Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. - Maria Madlberger; Lisa Kraemmer (WEBIST, 2019)

Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes. - Maria Madlberger; Lisa Kraemmer (WEBIST (Revised Selected Papers), 2019)

Is this a Good Book? The Role of Intrinsic and Extrinsic Cues for Perceived Product Quality in Textbooks in e-Commerce. - Maria Madlberger; Ruslan Tagiev (WEBIST, 2023)

The Influence of Submission Devices on User-Generated Content - A Systematic Literature Review and Weight Analysis. - Lukas Wolf; Maria Madlberger (ECIS, 2024)

Business Impacts of Data Analytics in the Service Sector: A Systematic Literature Review. - Maria Madlberger; Mykhailo Yesaulov (ICEIS (1), 2025)