Reputational intelligence: innovating brand management through social media data. - Ana-María Casado-Molina; Célia Maria Quitério Ramos; María-Mercedes Rojas-de-Gracia; José Ignacio Peláez Sánchez (Ind. Manag. Data Syst., 2020)

Measuring engagement on twitter using a composite index: An application to social media influencers. - María del Mar Muñoz; María-Mercedes Rojas-de-Gracia; Carlos Navas-Sarasola (J. Informetrics, 2022)