Success Factors in IT-Innovative Product Companies: A Conceptual Framework. - Enric Serradell-López; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz (WSKS (2), 2009)

Using store level scanner data to improve category management decisions: Developing positioning maps. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Eur. J. Oper. Res., 2009)

Spatial mapping of price competition using logit-type market share models and store-level scanner-data. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (J. Oper. Res. Soc., 2009)

Retail pricing decisions and product category competitive structure. - Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals (Decis. Support Syst., 2010)

Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test. - Cristina Soguero-Ruíz; Francisco Javier Gimeno-Blanes; Inmaculada Mora-Jiménez; María Pilar Martínez-Ruiz; José Luis Rojo-Álvarez (ICPRAM (2), 2012)

On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. - Cristina Soguero-Ruíz; Francisco Javier Gimeno-Blanes; Inmaculada Mora-Jiménez; María Pilar Martínez-Ruiz; José Luis Rojo-Álvarez (Expert Syst. Appl., 2012)

On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications. - Cristina Soguero-Ruíz; Francisco Javier Gimeno-Blanes; Inmaculada Mora-Jiménez; María Pilar Martínez-Ruiz; José Luis Rojo-Álvarez (Expert Syst. Appl., 2012)

Statistical nonlinear analysis for reliable promotion decision-making. - Cristina Soguero-Ruíz; Francisco Javier Gimeno-Blanes; Inmaculada Mora-Jiménez; María Pilar Martínez-Ruiz; José Luis Rojo-Álvarez (Digit. Signal Process., 2014)

New service innovation success: Analyzing the influence of performance indicator nature. - Ana Isabel Jiménez-Zarco; Inés González-González; María Pilar Martínez-Ruiz; Alicia Izquierdo Yusta (Comput. Hum. Behav., 2015)

The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation. - María Ángeles García-Haro; María Pilar Martínez-Ruiz; Ricardo Martinez-Cañas (Int. J. Online Mark., 2015)

Identifying research topics in marketing science along the past decade: a content analysis. - Igor Barahona; Daria Micaela Hernandez; Hector Hugo Perez-Villarreal; María Pilar Martínez-Ruiz (Scientometrics, 2018)

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. - María Ángeles García-Haro; María Pilar Martínez-Ruiz; Ricardo Martinez-Cañas; Pablo Ruiz-Palomino (J. Theor. Appl. Electron. Commer. Res., 2021)