Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials. - Giovanni Vecchiato; Anton Giulio Maglione; Patrizia Cherubino; Barbara Wasikowska; Agata Wawrzyniak; Anna Latuszynska; Malgorzata Latuszynska; Kesra Nermend; Ilenia Graziani; Maria Rita Leucci; Arianna Trettel; Fabio Babiloni (Comput. Math. Methods Medicine, 2014)