Editorial: Segmenting the Future of E-Commerce, One Step at a Time. - María Teresa Ballestar (J. Theor. Appl. Electron. Commer. Res., 2021)

"Real impact": Challenges and opportunities in bridging the gap between research and practice - Making a difference in industry, policy, and society. - Yogesh K. Dwivedi; Anand Jeyaraj; Laurie Hughes; Gareth H. Davies; Manju Ahuja; Mousa Ahmed Albashrawi; Adil S. Al-Busaidi; Salah A. Al-Sharhan; Khalid Ibrahim Al-Sulaiti; Levent Altinay; Shem Amalaya; Sunil Archak; et al. (Int. J. Inf. Manag., 2024)

A Primer on Out-of-the-Box AI Marketing Mix Models. - Macarena Estevez; María Teresa Ballestar; Jorge Sainz (IEEE Trans. Engineering Management, 2025)