Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions. - Marco Visentin; Mariachiara Colucci; Gian Luca Marzocchi (J. Oper. Res. Soc., 2011)

Only the Ugly Face? A Theoretical Model of Brand Dilution. - Emanuele Bacchiega; Mariachiara Colucci; Vincenzo Denicolò; Marco Magnani (Manag. Sci., 2024)