Understanding video-ad consumption on YouTube: a measurement study on user behavior, popularity, and content properties. - Mariana Arantes; Flavio Figueiredo; Jussara M. Almeida (WebSci, 2016)

An Investigation of User Actions and Experiences when Exposed to YouTube Video Ads. - Mariana Arantes; Flavio Figueiredo; Jussara M. Almeida; Raquel O. Prates (WebMedia, 2018)

Towards Understanding the Consumption of Video-Ads on YouTube. - Mariana Arantes; Flavio Figueiredo; Jussara M. Almeida (J. Web Sci., 2018)

Understanding Targeted Video-Ads in Children's Content. - Flavio Figueiredo; Felipe Giori; Guilherme Soares; Mariana Arantes; Jussara M. Almeida; Fabrício Benevenuto (HT, 2020)