Business Models Based on Co-opetition in a Hyper-Connected Era: The Case of 5G-Enabled Smart Grids. - Sara Moqaddamerad; Yueqiang Xu; Marika Iivari; Petri Ahokangas (PRO-VE, 2016)

An Exploratory Method to Clarify Business Potential in the Context of Industrial Internet - A Case Study. - Maarit Tihinen; Marika Iivari; Heikki Ailisto; Marjaana Komi; Jukka Kääriäinen; Irina Peltomaa (PRO-VE, 2016)

How MyData is Transforming the Business Models for Health Insurance Companies. - Marika Iivari; Minna Pikkarainen; Timo Koivumäki (PRO-VE, 2017)

Cybersecurity Business Models for IoT-Mobile Device Management Services in Futures Digital Hospitals. - Julius Francis Gomes; Marika Iivari; Petri Ahokangas; Lauri Isotalo; Riikka Niemelä (J. ICT Stand., 2017)

Care Pathway as the Basis for Collaborative Business Model Innovation in Healthcare. - Julius Francis Gomes; Marika Iivari; Timo Koivumäki; Milla Immonen; Miia Jansson; Minna Pikkarainen; Kirsi Rasmus; Yueqiang Xu (PRO-VE, 2022)

Digitalization Impact Evaluation Model: A Case Study. - Juhani Heikka; Sanna Heikkinen; Marika Iivari; Timo Koivumäki (QUATIC, 2024)