Resources for value co-creation in e-commerce: a review. - Mario R. Paredes; Jose M. Barrutia; Carmen Echebarria (Electron. Commer. Res., 2014)

Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter. - Mario R. Paredes; Vanessa Apaolaza; Cristóbal Fernández Robin; Patrick Hartmann; Diego Yáñez Martínez (Cyberpsychology Behav. Soc. Netw., 2023)