Measuring the effectiveness of display advertising: a time series approach. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Brad Null (WWW (Companion Volume), 2011)

Marketing campaign evaluation in targeted display advertising. - Joel Barajas; Jaimie Kwon; Ram Akella; Aaron Flores 001; Marius Holtan; Victor Andrei (AdKDD@KDD, 2012)

Measuring dynamic effects of display advertising in the absence of user tracking information. - Joel Barajas; Jaimie Kwon; Ram Akella; Aaron Flores 001; Marius Holtan; Victor Andrei (AdKDD@KDD, 2012)

Dynamic effects of ad impressions on commercial actions in display advertising. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (CIKM, 2012)

Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (WWW (Companion Volume), 2012)

Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach. - Joel Barajas; Ram Akella; Marius Holtan; Jaimie Kwon; Aaron Flores 001; Victor Andrei (WWW (Companion Volume), 2013)

Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. - Joel Barajas; Ram Akella; Aaron Flores 001; Marius Holtan (SDM, 2015)

Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data. - Joel Barajas; Ram Akella; Marius Holtan (WWW (Companion Volume), 2015)

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. - Joel Barajas; Ram Akella; Marius Holtan; Aaron Flores 001 (Mark. Sci., 2016)