Optimal double control problem for a PDE model of goodwill dynamics. - Mariusz Górajski; Dominika Machowska (Math. Methods Oper. Res., 2017)

The effects of technological shocks in an optimal goodwill model with a random product life cycle. - Mariusz Górajski; Dominika Machowska (Comput. Math. Appl., 2018)

How do loyalty programs affect goodwill? An optimal control approach. - Mariusz Górajski; Dominika Machowska (4OR, 2019)