Computer science learning at pre-college ages. - Mark A. Rosso; Kevin W. Bowyer (SIGCSE, 1984)

Genre as Web search descriptor. - Mark A. Rosso (ASIST, 2005)

What Type of Page is This? Genre as Web Descriptor. - Mark A. Rosso (Bull. IEEE Tech. Comm. Digit. Libr., 2005)

Towards the use of genre to improve search in digital libraries: Where do we go from here? - Mark A. Rosso; Stephanie W. Haas; Andrew Dillon; Barbara H. Kwasnik; Marina Santini; Elaine Toms (ASIST, 2007)

The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search. - Bernard J. Jansen; Mark A. Rosso; Dan Russell; Brian Detlor (ASIST, 2008)

User-based identification of Web genres. - Mark A. Rosso (J. Assoc. Inf. Sci. Technol., 2008)

Using Google AdWords in the MBA MIS Course. - Mark A. Rosso; Marilyn McClelland; Bernard J. Jansen; Sundar W. Fleming (J. Inf. Syst. Educ., 2009)

Smart marketing or bait & switch: competitors' brands as keywords in online advertising. - Mark A. Rosso; Bernard J. Jansen (WICOW, 2010)

Brand Names as Keywords in Sponsored Search Advertising. - Mark A. Rosso; Bernard J. Jansen (Commun. Assoc. Inf. Syst., 2010)

Identification of Web Genres by User Warrant. - Mark A. Rosso; Stephanie W. Haas (Genres on the Web, 2011)

User preferences of software documentation genres. - Ralph H. Earle; Mark A. Rosso; Kathryn E. Alexander (SIGDOC, 2015)