Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe. - Markus Lenz; Hans-Dieter Zimmermann; Mark Heitmann (Electron. Mark., 2002)

Exploring the WISP Industry - Swiss Case Study. - Giovanni Camponovo; Mark Heitmann; Yves Pigneur; Katarina Stanoevska-Slabeva (Bled eConference, 2003)

Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. - Peter Aschmoneit; Mark Heitmann (HICSS, 2003)

Customer Centric Development of Radically New Products - A European Case. - Torsten Brodt; Mark Heitmann (AMCIS, 2004)

Using Means-End Chains to Build Mobile Brand Communities. - Mark Heitmann; Catja Prykop; Peter Aschmoneit (HICSS, 2004)

Designing Mobile Brand Communities: Concept and Empirical Illustration. - Catja Prykop; Mark Heitmann (J. Organ. Comput. Electron. Commer., 2006)