Eliciting Data Semantics Via Top-Down and Bottom-Up Approaches: Challenges and Opportunities. - Lois M. L. Delcambre; Vijay Khatri; Yair Wand; Barbara Williams; Carson C. Woo; Mark Zozulia (ER, 2006)

Business Analytics: Radical Shift or Incremental Change? - Kirstin Gillon; Sinan Aral; Ching-Yung Lin; Sunil Mithas; Mark Zozulia (Commun. Assoc. Inf. Syst., 2014)