Do Promotions Benefit Manufacturers, Retailers, or Both? - Shuba Srinivasan; Koen H. Pauwels; Dominique M. Hanssens; Marnik G. Dekimpe (Manag. Sci., 2004)

Intra- and Interformat Competition Among Discounters and Supermarkets. - Kathleen Cleeren; Frank Verboven; Marnik G. Dekimpe; Katrijn Gielens (Mark. Sci., 2010)

Estimating Cannibalization Rates for Pioneering Innovations. - Harald J. van Heerde; Shuba Srinivasan; Marnik G. Dekimpe (Mark. Sci., 2010)

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. - Rutger D. van Oest; Harald J. van Heerde; Marnik G. Dekimpe (Mark. Sci., 2010)

Marketing Budget Allocation Across Countries: The Role of International Business Cycles. - Yuri Peers; Harald J. van Heerde; Marnik G. Dekimpe (Mark. Sci., 2017)