The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands. - Marsela Thanasi-Boçe; Jusuf Zeqiri; Selma Kurtishi-Kastrati (Int. J. E Serv. Mob. Appl., 2022)

Intention to adopt mobile payment during the COVID-19 pandemic. - Omar Ali; Syed Faizan Hussain Zaidi; Marsela Thanasi-Boçe (J. Syst. Inf. Technol., 2024)

From ideas to ventures: building entrepreneurship knowledge with LLM, prompt engineering, and conversational agents. - Marsela Thanasi-Boçe; Julian Hoxha (Educ. Inf. Technol., 2024)