The influence of image interactivity upon user engagement when using mobile touch screens. - Marta Blazquez Cano; Patsy Perry; Rachel Ashman; Kathryn Waite (Comput. Hum. Behav., 2017)

Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers. - Vineet Kaushik; Arpita Khare; Rosy Boardman; Marta Blazquez Cano (Electron. Commer. Res. Appl., 2020)

Social media influencers' narrative strategies to create eWOM: A theoretical contribution. - Shuang Zhou 017; Liz Barnes; Helen McCormick; Marta Blazquez Cano (Int. J. Inf. Manag., 2021)