Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions. - Marta Expósito-Ventura; José A. Ruipérez-Valiente; Jordi Forné (WIMS, 2020)

Analyzing and Testing Viewability Methods in an Advertising Network. - Marta Expósito-Ventura; José A. Ruipérez-Valiente; Jordi Forné (IEEE Access, 2020)

A Survey of the Role of Viewability Within the Online Advertising Ecosystem. - Marta Expósito-Ventura; José A. Ruipérez-Valiente; Javier Parra-Arnau; Jordi Forné (IEEE Access, 2021)

Viewability contributions towards a better online advertising ecosystem - Marta Expósito-Ventura (2023)