A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. - Martijn G. de Jong; Jan-Benedict E. M. Steenkamp; Bernard P. Veldkamp (Mark. Sci., 2009)

State-Dependence Effects in Surveys. - Martijn G. de Jong; Donald R. Lehmann; Oded Netzer (Mark. Sci., 2012)

Measuring Consumer Preferences Using Conjoint Poker. - Olivier Toubia; Martijn G. de Jong; Daniel Stieger; Johann Füller (Mark. Sci., 2012)

Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. - Christoph Fuchs 001; Martijn G. de Jong; Martin Schreier (Manag. Sci., 2020)