Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. - Sören W. Scholz; Martin Meißner; Ralf Wagner 001 (OR, 2005)

AHP versus ACA - An Empirical Comparison. - Martin Meißner; Sören W. Scholz; Reinhold Decker (GfKl, 2007)

Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. - Reinhold Decker; Martin Meißner; Sören W. Scholz (OR, 2007)

Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking. - Jella Pfeiffer; Martin Meißner; Jascha Prosiegel; Thies Pfeiffer (ICIS, 2014)

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket. - Jella Pfeiffer; Thies Pfeiffer; Anke Greif-Winzrieth; Martin Meißner; Patrick Renner; Christof Weinhardt (HCI (14), 2017)

Acceptance of imagined versus experienced Virtual Reality Shopping Environments: Insights from two Experiments. - Christian Peukert; Jella Pfeiffer; Martin Meißner; Thies Pfeiffer; Christof Weinhardt (ECIS, 2019)

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption. - Christian Peukert; Jella Pfeiffer; Martin Meißner; Thies Pfeiffer; Christof Weinhardt (J. Manag. Inf. Syst., 2019)

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. - Jella Pfeiffer; Thies Pfeiffer; Martin Meißner; Elisa Weiß (Inf. Syst. Res., 2020)

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising. - Jasper David Brüns; Martin Meißner (Comput. Hum. Behav., 2023)