"Nach unserem Verständnis ist Big Data die Vision von der Entwicklung neuer Geschäftsmodelle durch die Sammlung und Analyse großer Datenmengen.". - Martin Petry (Wirtschaftsinformatik Manag., 2013)

How Organizational Culture Facilitates a Global BPM Project: The Case of Hilti. - Jan vom Brocke; Martin Petry; Theresa Schmiedel; Christian Sonnenberg (Handbook on Business Process Management (2), 2015)

From local IT needs to global process transformation: Hilti's customer service program. - Jan vom Brocke; Theresa Schmiedel; Alexander Simons; Alexander Michael Schmid; Martin Petry; Christoph Baeck (Bus. Process. Manag. J., 2016)

Challenging Digital Innovation Through the OMiLAB Community of Practice. - Iulia Vaidian; Arkadiusz Jurczuk; Zbigniew Misiak; Michael Neidow; Martin Petry; Martin Nemetz (Domain-Specific Conceptual Modeling, 2022)