Real-Time Advertising. - Martin Stange; Burkhardt Funk (Bus. Inf. Syst. Eng., 2014)

How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis. - Martin Stange; Burkhardt Funk (ECIS, 2015)

The Impact of TV Ads on the Individual User's Online Purchasing Behavior. - Martin Stange (ICIS, 2015)

Predicting Online User Behavior based on Real-Time Advertising Data. - Martin Stange; Burkhardt Funk (ECIS, 2016)