Proposing a Hierarchical Utility Package with Reference to Mobile Advertising. - Shalini N. Tripathi; Masood H. Siddiqui (Int. J. E Bus. Res., 2011)

Impact assessment of COVID-19 on digital payment: an Indian perspective. - Shubhendra Singh Parihar; Masood H. Siddiqui; Shyam Ji Mehrotra (Int. J. Bus. Process. Integr. Manag., 2021)

Investigating Smartphone Brand Loyalty for Millennials and Gen Z: A Customer Value Perspective. - Masood H. Siddiqui; Tripti Ghosh Sharma (Int. J. Technol. Hum. Interact., 2022)

Intrusion Detection Systems to avoid Cyberattack using Machine Learning. - Om Nandkumar Paithankar; Armaan Mohammed Haider; Preetam Suman; Sasmita Padhy; Masood H. Siddiqui; Sachikanta Dash (IC3I, 2024)

Enhanced Deep Learning Algorithm for Skin Cancer Detection. - Preetam Suman; Sasmita Padhy; Amrit Suman; Masood H. Siddiqui; Naween Kumar; Yajnaseni Dash (IC3I, 2024)