Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (PACIS, 2016)

Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (ECIS, 2019)

Relationship Development Process in eCommerce Websites. - Ahmad Ghandour; Mathew Parackal; Kenneth R. Deans (ACIT, 2021)

Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (Soc. Netw. Anal. Min., 2021)

Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel. - Mathew Parackal; Damien Mather; Rory Redman (J. Theor. Appl. Electron. Commer. Res., 2022)

A Framework for Relationships in eCommerce Websites. - Ahmad Ghandour; Mathew Parackal; Kenneth R. Deans (Int. J. E Bus. Res., 2023)