Design of Rules for Transforming UML Sequence Diagrams into Java code. - Mathupayas Thongmak; Pornsiri Muenchaisri (APSEC, 2002)

Predicting Faulty Classes Using Design Metrics with Discriminant Analysis. - Mathupayas Thongmak; Pornsiri Muenchaisri (Software Engineering Research and Practice, 2003)

Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software. - Mathupayas Thongmak; Pornsiri Muenchaisri (SEDE, 2008)

Maintainability Metrics for Aspect-Oriented Software. - Mathupayas Thongmak; Pornsiri Muenchaisri (Int. J. Softw. Eng. Knowl. Eng., 2009)

Facebook © Adoption as Computer-Mediated Communication for University Students. - Mathupayas Thongmak (AMCIS, 2011)

Measuring Understandability of Aspect-Oriented Code. - Mathupayas Thongmak; Pornsiri Muenchaisri (DICTAP (2), 2011)

M-Banking in Metropolitan Bangkok and a Comparison with other Countries. - Jiraporn Sripalawat; Mathupayas Thongmak; Atcharawan Ngarmyarn (J. Comput. Inf. Syst., 2011)

Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand. - Mathupayas Thongmak (ECIS, 2012)

Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications. - Mathupayas Thongmak (UKAIS, 2013)

A Systematic Framework for Sustainable ICTs in Developing Countries. - Mathupayas Thongmak (Int. J. Inf. Technol. Syst. Approach, 2013)

Youth's Intention To Pirate Digital Products: Antecedents And Consequences. - Mathupayas Thongmak (UKAIS, 2014)

The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage. - Parameth Voraseyanont; Mathupayas Thongmak (AICCSA, 2015)

Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. - Mathupayas Thongmak (BIS, 2015)

Factors Affecting Computer Crime Protection Behavior. - Sirirat Srisawang; Mathupayas Thongmak; Atcharawan Ngarmyarn (PACIS, 2015)

Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification. - Mathupayas Thongmak (DASC/PiCom/DataCom/CyberSciTech, 2016)

Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences. - Mathupayas Thongmak (ICE-B, 2017)

How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes. - Mathupayas Thongmak (ICETE (Selected Papers), 2017)

Flipping MIS Classroom by Peers: Gateway to Student's Engagement Intention. - Mathupayas Thongmak (WWW (Companion Volume), 2017)

Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification. - Mathupayas Thongmak (CONFENIS, 2018)

The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors. - Mathupayas Thongmak (ISD, 2018)

Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers. - Mathupayas Thongmak (Bled eConference, 2019)

The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods. - Mathupayas Thongmak (RCIS, 2019)

The student experience of student-centered learning methods: Comparing gamification and flipped classroom. - Mathupayas Thongmak (Educ. Inf., 2019)

The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion. - Mathupayas Thongmak (Int. J. Knowl. Manag., 2020)

The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. - Phumsiri Poolperm; Mathupayas Thongmak (AMCIS, 2021)

Factors influencing intention to purchase through VR platforms. - Sarocha Muensit; Mathupayas Thongmak (ICEB, 2022)

A mediation-moderation framework of consumers' intention to participate in crowdfunding. - Mathupayas Thongmak; Nopporn Ruangwanit; Noptanit Chotisarn (ICEB, 2022)

Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement. - Mathupayas Thongmak (Int. J. Asian Bus. Inf. Manag., 2023)

Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page. - Mathupayas Thongmak (Int. J. Electron. Bus., 2024)

Twitter content strategies to maximize engagement: The case of Thai Banks. - Mathupayas Thongmak (Comput. Hum. Behav., 2024)