Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. - Venkatesh Shankar; Pablo Azar 001; Matthew Fuller (Mark. Sci., 2008)

Personal Web searching in the age of semantic capitalism: Diagnosing the mechanisms of personalisation. - Martin Feuz; Matthew Fuller; Felix Stalder (First Monday, 2011)

Communities as Vague Operators: Epistemological Questions for a Critical Heuristics of Community Detection Algorithms. - Dominik Schindler; Matthew Fuller (CoRR, 2022)

Situated Bayes - Feminist and Pluriversal Perspectives on Bayesian Knowledge. - Juni Schindler; Goda Klumbyte; Matthew Fuller (CoRR, 2025)