idea-AI: Developing a Method for the Systematic Identification of AI Use Cases. - Matthias Brunnbauer; Gunther Piller; Franz Rothlauf (AMCIS, 2021)

Top-Down or Explorative? A Case Study on the Identification of AI Use Cases. - Matthias Brunnbauer; Gunther Piller; Franz Rothlauf (PACIS, 2022)

How Top-Down AI Introduction Leads to Incremental Business Improvement. - Matthias Brunnbauer (HICSS, 2023)

Business, Data and Analytics: Specifying AI Use Cases with the Help of Modeling Techniques. - Matthias Brunnbauer (BIR, 2024)