Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept. - Klaus Backhaus; Jörg Becker 001; Daniel Beverungen; Margarethe Frohs; Ralf Knackstedt; Oliver Müller 001; Michael Steiner 005; Matthias Weddeling (Springer, 2010)

Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services. - Klaus Backhaus; Jörg Becker 001; Daniel Beverungen; Margarethe Frohs; Oliver Müller 001; Matthias Weddeling (ECIS, 2010)

Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. - Klaus Backhaus; Jörg Becker 001; Daniel Beverungen; Margarethe Frohs; Oliver Müller 001; Matthias Weddeling; Ralf Knackstedt; Michael Steiner 005 (Electron. Mark., 2010)