Towards an Ontology-Based Approach for Social Media Analysis. - Rainer Alt; Matthias Wittwer (ECIS, 2014)

Exploring Context from the Consumer Perspective: Insights from eBusiness and Health Care. - Olaf Reinhold; Matthias Wittwer; Rainer Alt; Toralf Kirsten; Wieland Kiess (BIS (Workshops), 2016)

Social Media Analytics Using Business Intelligence and Social Media Tools - Differences and Implications. - Matthias Wittwer; Olaf Reinhold; Rainer Alt; Finn Jessen; Richard Stüber (BIS (Workshops), 2016)

Social Media Analytics in Social CRM - Towards a Research Agenda. - Matthias Wittwer; Olaf Reinhold; Rainer Alt (Bled eConference, 2016)

Customer Context and Social CRM: A Literature Review and Research Agenda. - Matthias Wittwer; Olaf Reinhold; Rainer Alt (Bled eConference, 2017)

Characterizing mention mismatching problems for improving recognition results. - Jean Carlos Oliveira de Abreu; Renato Fileto; Axel-Cyrille Ngonga Ngomo; Michael Röder; Matthias Wittwer; Horacio Saggion (iiWAS, 2017)

Capturing customer context from social media: mapping social media API and CRM profile data. - Matthias Wittwer; Olaf Reinhold; Rainer Alt (WI, 2017)

A Semantic BI Process for Detecting and Analyzing Mentions of Interest for a Domain in Tweets. - Vilmar César Pereira Júnior; Renato Fileto; Willian Santos de Souza; Matthias Wittwer; Olaf Reinhold; Rainer Alt (WebMedia, 2018)

Customer Data Mapping - A Method for data-driven Service Innovation. - Katharina Blöcher; Matthias Wittwer; Rainer Alt (Wirtschaftsinformatik (Zentrale Tracks), 2020)