Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience. - Shampy Kamboj; Mayank Yadav; Zillur Rahman; Praveen Goyal (Int. J. Inf. Syst. Serv. Sect., 2016)

The social role of social media: the case of Chennai rains-2015. - Mayank Yadav; Zillur Rahman (Soc. Netw. Anal. Min., 2016)

Social media marketing: literature review and future research directions. - Mayank Yadav; Zillur Rahman (Int. J. Bus. Inf. Syst., 2017)

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. - Mayank Yadav; Zillur Rahman (Telematics Informatics, 2017)

Direct Perceptive Routing Protocol for Opportunistic Networks. - Deepak Kumar Sharma; Gurmehr Sohi; Hitesh Dhankhar; Mayank Yadav (IC3, 2018)

dtControl 2.0: Explainable Strategy Representation via Decision Tree Learning Steered by Experts. - Pranav Ashok; Mathias Jackermeier; Jan Kretínský; Christoph Weinhuber; Maximilian Weininger; Mayank Yadav (TACAS (2), 2021)

Two-Way Feature Extraction Using Sequential and Multimodal Approach for Hateful Meme Classification. - Apeksha Aggarwal; Vibhav Sharma; Anshul Trivedi; Mayank Yadav; Chirag Agrawal; Dilbag Singh; Vipul Mishra; Hassène Gritli (Complex., 2021)

dtControl 2.0: Explainable Strategy Representation via Decision Tree Learning Steered by Experts (TACAS 21 Artifact). - Pranav Ashok; Mathias Jackermeier; Jan Kretínský; Christoph Weinhuber; Maximilian Weininger; Mayank Yadav (Zenodo, 2021)

Proposal to Achieve the Ultimate Holding Voltage Tunability in Silicon Controlled Rectifiers (SCRs) for a Wide Range of ESD Protection Application. - Mayank Yadav; Mahesh Vaidya; Mayank Shrivastava (IRPS, 2025)