Emotional Analysis through EEG on In-Store Journey - Pilot Methodology for Evocation of Emotions Through Video Stimuli to Measure Performance Metrics Using EEG Emotiv EPOC+ on In-Store Experiences. - Fernando U. Osornio García; Gilberto A. Fragoso González; Mayté V. Martínez Pérez; Fernando Báez Martínez; Mario H. Salas Barraza; Víctor M. González 001 (HCI (29), 2023)