Fostering or Hindering Allegiance Cultivation: An Economic Analysis of Fan Loyalty on User-Generated Content Platforms. - Meilin Gu; Zizheng Liu; Dengpan Liu (ICIS, 2024)

Unfollow Recommendations on User-Generated Content Platforms: A Game-Theoretic Analysis. - Meilin Gu; Amit Mehra; Dengpan Liu (ICIS, 2024)

Robbing Peter to Pay Paul? Economics of Platform-Led Access to Original Source Content. - Ying Zhang; Meilin Gu; Pei-yu Chen; Dengpan Liu (ICIS, 2024)

When ownership and copyright are separated: Economics of non-fungible token marketplaces with secondary markets. - Dongchen Zou; Meilin Gu; Dengpan Liu (Decis. Support Syst., 2024)

Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability. - Meilin Gu; Dengpan Liu; Subodha Kumar (Inf. Syst. Res., 2025)